Thursday, November 16, 2006

"Lights Out" To Continue All Season


Lights Out To Continue All Season

Based on the response of our fans, we have decided to make the focused lights from Lights Out a permanent part of the Lakers fan experience. When we conceived of our Lights Out promotion centered around changing the lights inside STAPLES Center, we had some trepidation about how it would be received by our fans. The response has been overwhelming positive. Specifically fans mentioned the harkening back to the Forum atmosphere and also their appreciation of making the game the center of the action. In addition, our players are also excited about the change. They feel that the uniqueness of the arena lighting gives them an additional home court advantage.

Currently the lights are set up on temporary mounts, which we had to do in order to give us a chance to gauge your interest before committing ourselves to a long term course. As we explore how best to set up these lights as a permanent fixture inside STAPLES Center, we may have some games that require us to play under the old lighting set-up. We ask for your patience while we make this work for all our fans, in all the arena levels and through the broadcast.

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